/* ============================================================
   Business Analytica Limited — site styles
   Tokens first. Every colour, size and easing below comes from here.
   ============================================================ */
:root {
  --paper: #F6F4EF;
  --paper-2: #EDE9DF;
  --surface: #FFFFFF;
  --ink: #111315;
  --ink-2: #50555B;
  --ink-3: #868B91;
  --line: #DAD5C9;
  --red: #A81C1C;
  --red-2: #C4281F;
  --night: #0F1113;
  --night-2: #17191C;
  --night-line: #2A2E33;
  --cream: #EFEADF;
  --cream-2: #A9A59B;

  --f-display: "Inter Tight", "Inter", system-ui, -apple-system, "Segoe UI", sans-serif;
  --f-body: "Inter", system-ui, -apple-system, "Segoe UI", sans-serif;
  --f-serif: "Instrument Serif", "Iowan Old Style", Georgia, serif;
  --f-mono: "JetBrains Mono", ui-monospace, "SFMono-Regular", Menlo, monospace;

  --gutter: clamp(20px, 4.4vw, 72px);
  --maxw: 1480px;
  --sec: clamp(88px, 11vw, 176px);
  --radius: 18px;
  --radius-s: 10px;
  --nav-h: 76px;

  --ease: cubic-bezier(0.16, 1, 0.3, 1);
  --ease-io: cubic-bezier(0.65, 0, 0.35, 1);
}

*, *::before, *::after { box-sizing: border-box; }
html { -webkit-text-size-adjust: 100%; scroll-behavior: smooth; }
html.lenis, html.lenis body { height: auto; }
html.lenis { scroll-behavior: auto; }
.lenis.lenis-stopped { overflow: hidden; }
body {
  margin: 0;
  background: var(--paper);
  color: var(--ink);
  font-family: var(--f-body);
  font-size: 17px;
  line-height: 1.55;
  -webkit-font-smoothing: antialiased;
  text-rendering: optimizeLegibility;
  overflow-x: hidden;
}
img, svg { display: block; max-width: 100%; }
img { height: auto; }
a { color: inherit; text-decoration: none; }
button { font: inherit; color: inherit; background: none; border: 0; padding: 0; cursor: pointer; }
h1, h2, h3, h4, p, ul, ol, figure { margin: 0; }
ul, ol { padding: 0; list-style: none; }
::selection { background: var(--red); color: #fff; }
:focus-visible { outline: 2px solid var(--red); outline-offset: 3px; border-radius: 4px; }

.wrap { width: 100%; max-width: var(--maxw); margin-inline: auto; padding-inline: var(--gutter); }
.skip { position: fixed; left: 12px; top: -60px; z-index: 200; background: var(--ink); color: var(--paper); padding: 10px 16px; border-radius: 8px; transition: top .2s; }
.skip:focus { top: 12px; }

/* ---------- Type ---------- */
.eyebrow {
  display: inline-flex; align-items: center; gap: 10px;
  font-family: var(--f-mono); font-size: 12px; letter-spacing: .08em; text-transform: uppercase;
  color: var(--ink-2);
}
.eyebrow i { font-style: normal; color: var(--red); }
.dot { width: 7px; height: 7px; border-radius: 50%; background: var(--red); flex: none; }
.dot--live { box-shadow: 0 0 0 0 rgba(196, 40, 31, .6); animation: pulse 2.2s infinite; background: var(--red-2); }
@keyframes pulse { 0% { box-shadow: 0 0 0 0 rgba(196, 40, 31, .55); } 70% { box-shadow: 0 0 0 9px rgba(196, 40, 31, 0); } 100% { box-shadow: 0 0 0 0 rgba(196, 40, 31, 0); } }

.h1, .h2, .hero__title {
  font-family: var(--f-display); font-weight: 500; letter-spacing: -0.035em; line-height: 1; text-wrap: balance;
}
.h1 { font-size: clamp(2.6rem, 6.4vw, 6.25rem); }
.h2 { font-size: clamp(2.2rem, 4.9vw, 4.75rem); }
.h1 em, .h2 em, .hero__title em {
  font-family: var(--f-serif); font-style: italic; font-weight: 400; letter-spacing: -0.02em; color: var(--red);
  padding-right: .04em;
}
.link { display: inline-flex; align-items: center; gap: 8px; font-weight: 500; border-bottom: 1px solid currentColor; padding-bottom: 2px; transition: color .25s, gap .35s var(--ease); }
.link svg { width: 16px; height: 16px; fill: none; stroke: currentColor; stroke-width: 1.5; }
.link:hover { color: var(--red); gap: 12px; }

/* SplitText line masks: room for descenders and italic overhang */
.ln-mask { padding: .08em .12em .16em 0; margin: -.08em -.12em -.16em 0; }

/* ---------- Buttons ---------- */
.btn {
  position: relative; display: inline-flex; align-items: center; gap: 10px;
  height: 54px; padding: 0 26px; border-radius: 999px;
  font-family: var(--f-body); font-size: 15.5px; font-weight: 500; letter-spacing: -0.005em; white-space: nowrap;
  transition: background-color .3s, color .3s, border-color .3s;
  will-change: transform;
}
.btn svg { width: 16px; height: 16px; fill: none; stroke: currentColor; stroke-width: 1.6; transition: transform .45s var(--ease); }
.btn:hover svg { transform: translateX(4px); }
.btn--red { background: var(--red); color: #fff; }
.btn--red:hover { background: var(--red-2); }
.btn--ink { background: var(--ink); color: var(--paper); }
.btn--ink:hover { background: var(--red); }
.btn--ghost { border: 1px solid var(--ink); }
.btn--ghost:hover { background: var(--ink); color: var(--paper); }

/* ---------- Loader ---------- */
.loader { display: none; }
.js .loader {
  position: fixed; inset: 0; z-index: 300; background: var(--paper);
  display: grid; place-items: center; align-content: center; gap: 28px;
}
.loader__mark { width: min(240px, 56vw); overflow: hidden; }
.loader__mark img { width: 100%; }
.loader__bar { width: min(240px, 56vw); height: 2px; background: var(--line); overflow: hidden; }
.loader__bar span { display: block; height: 100%; width: 100%; background: var(--red); transform: scaleX(0); transform-origin: left; }

/* ---------- Nav ---------- */
.nav {
  position: fixed; inset: 0 0 auto 0; z-index: 100; height: var(--nav-h);
  transition: transform .5s var(--ease), background-color .3s, border-color .3s, backdrop-filter .3s;
  border-bottom: 1px solid transparent;
}
.nav.is-solid { background: rgba(246, 244, 239, .86); backdrop-filter: saturate(1.4) blur(14px); -webkit-backdrop-filter: saturate(1.4) blur(14px); border-bottom-color: var(--line); }
.nav.is-hidden { transform: translateY(-100%); }
.nav__inner { height: 100%; max-width: var(--maxw); margin-inline: auto; padding-inline: var(--gutter); display: flex; align-items: center; gap: 32px; }
.nav__logo img { width: 112px; }
.nav__links { display: flex; gap: clamp(18px, 2.4vw, 36px); margin-left: auto; font-size: 15px; }
.nav__links a { position: relative; padding: 6px 0; color: var(--ink); }
.nav__links a::after { content: ""; position: absolute; left: 0; right: 0; bottom: 0; height: 1px; background: var(--red); transform: scaleX(0); transform-origin: right; transition: transform .45s var(--ease); }
.nav__links a:hover::after, .nav__links a.is-current::after { transform: scaleX(1); transform-origin: left; }
.nav__cta { height: 44px; padding: 0 20px; font-size: 14.5px; }
.nav__toggle { display: none; width: 44px; height: 44px; border-radius: 50%; border: 1px solid var(--ink); position: relative; margin-left: auto; }
.nav__toggle span { position: absolute; left: 13px; right: 13px; height: 1.5px; background: var(--ink); transition: transform .4s var(--ease), top .4s var(--ease); }
.nav__toggle span:first-child { top: 17px; }
.nav__toggle span:last-child { top: 25px; }
.nav__toggle[aria-expanded="true"] span:first-child { top: 21px; transform: rotate(45deg); }
.nav__toggle[aria-expanded="true"] span:last-child { top: 21px; transform: rotate(-45deg); }

.menu { position: fixed; inset: 0; z-index: 90; background: var(--paper); padding: calc(var(--nav-h) + 24px) var(--gutter) 32px; display: flex; flex-direction: column; justify-content: space-between; }
.menu[hidden] { display: none; }
.menu nav { display: grid; }
.menu nav a { display: flex; align-items: baseline; gap: 16px; padding: 14px 0; border-bottom: 1px solid var(--line); font-family: var(--f-display); font-size: clamp(1.9rem, 8vw, 2.6rem); font-weight: 500; letter-spacing: -0.03em; }
.menu nav a i { font-family: var(--f-mono); font-style: normal; font-size: 12px; color: var(--red); letter-spacing: .08em; }
.menu__foot { font-size: 14px; color: var(--ink-2); }

/* ---------- Hero ---------- */
.hero { position: relative; padding-top: calc(var(--nav-h) + clamp(28px, 5vw, 72px)); padding-bottom: clamp(40px, 5vw, 72px); overflow: clip; }
.hero__grid {
  position: absolute; inset: 0; pointer-events: none;
  background-image: linear-gradient(to right, rgba(17, 19, 21, .055) 1px, transparent 1px), linear-gradient(to bottom, rgba(17, 19, 21, .055) 1px, transparent 1px);
  background-size: 88px 88px;
  -webkit-mask-image: radial-gradient(80% 70% at 78% 30%, #000 0%, transparent 72%);
  mask-image: radial-gradient(80% 70% at 78% 30%, #000 0%, transparent 72%);
}
.hero__wrap { position: relative; display: grid; grid-template-columns: minmax(0, 7fr) minmax(0, 5fr); gap: clamp(28px, 5vw, 88px); align-items: center; }
.hero__eyebrow { margin-bottom: clamp(20px, 2.6vw, 36px); }
.hero__title { font-size: clamp(2.9rem, 6.9vw, 7rem); line-height: .96; letter-spacing: -0.042em; }
.hero__lede { margin-top: clamp(22px, 2.6vw, 36px); max-width: 35em; font-size: clamp(1.02rem, 1.25vw, 1.2rem); color: var(--ink-2); }
.hero__lede strong { color: var(--ink); font-weight: 600; }
.hero__actions { margin-top: clamp(26px, 3vw, 40px); display: flex; flex-wrap: wrap; gap: 12px; }

.hero__reel { position: relative; }
.reel { position: relative; aspect-ratio: 4 / 5; max-height: min(72vh, 760px); width: 100%; margin-left: auto; border-radius: var(--radius); overflow: hidden; background: var(--paper-2); isolation: isolate; }
.reel__slide { position: absolute; inset: 0; opacity: 0; }
.reel__slide.is-active { opacity: 1; }
.js .reel__slide { opacity: 1; visibility: hidden; }
.js .reel__slide.is-active, .js .reel__slide.is-leaving { visibility: visible; }
.reel__slide img { width: 100%; height: 100%; object-fit: cover; }
.reel__slide::after { content: ""; position: absolute; inset: 40% 0 0 0; background: linear-gradient(to top, rgba(10, 11, 12, .82), rgba(10, 11, 12, 0)); }
.reel__slide figcaption { position: absolute; left: 22px; right: 22px; bottom: 44px; z-index: 2; color: #fff; display: grid; gap: 2px; }
.reel__slide figcaption b { font-family: var(--f-display); font-weight: 500; font-size: clamp(1.4rem, 2vw, 1.9rem); letter-spacing: -0.02em; }
.reel__slide figcaption span { font-size: 14.5px; color: rgba(255, 255, 255, .78); }
.reel__tag { position: absolute; top: 18px; left: 18px; z-index: 5; display: inline-flex; align-items: center; gap: 9px; padding: 8px 14px 8px 12px; border-radius: 999px; background: rgba(246, 244, 239, .94); font-size: 13px; font-weight: 500; }
.reel__ticks { position: absolute; z-index: 5; left: 22px; right: 22px; bottom: 18px; display: flex; gap: 6px; }
.reel__ticks button { flex: 1; height: 16px; display: flex; align-items: center; }
.reel__ticks button::before { content: none; }
.reel__ticks span { position: relative; display: block; width: 100%; height: 2px; background: rgba(255, 255, 255, .32); overflow: hidden; border-radius: 2px; }
.reel__ticks span::after { content: ""; position: absolute; inset: 0; background: #fff; transform: scaleX(var(--p, 0)); transform-origin: left; }

.badge { position: absolute; right: -22px; top: -54px; width: 124px; height: 124px; border-radius: 50%; background: var(--paper); display: grid; place-items: center; z-index: 6; box-shadow: 0 1px 0 var(--line), 0 18px 40px -18px rgba(17, 19, 21, .35); }
.badge svg { position: absolute; inset: 0; width: 100%; height: 100%; animation: spin 26s linear infinite; }
.badge text { font-family: var(--f-mono); font-size: 14.2px; letter-spacing: .145em; fill: var(--ink); }
.badge__core { width: 46px; height: 46px; border-radius: 50%; background: var(--red); color: #fff; display: grid; place-items: center; font-family: var(--f-display); font-weight: 600; font-size: 15px; letter-spacing: .06em; }
@keyframes spin { to { transform: rotate(360deg); } }

/* Intent picker */
.intent { margin-top: clamp(40px, 5vw, 76px); padding-top: 26px; border-top: 1px solid var(--line); display: grid; grid-template-columns: minmax(0, 220px) minmax(0, 1fr); gap: 18px clamp(24px, 4vw, 64px); align-items: start; }
.intent__q { font-family: var(--f-mono); font-size: 12px; letter-spacing: .08em; text-transform: uppercase; color: var(--ink-2); padding-top: 12px; }
.intent__chips { display: flex; flex-wrap: wrap; gap: 8px; }
.intent__chips button { height: 42px; padding: 0 18px; border-radius: 999px; border: 1px solid var(--line); background: var(--surface); font-size: 15px; transition: background-color .3s, color .3s, border-color .3s, transform .4s var(--ease); }
.intent__chips button:hover { border-color: var(--ink); transform: translateY(-2px); }
.intent__chips button[aria-selected="true"] { background: var(--ink); color: var(--paper); border-color: var(--ink); }
.intent__answer { grid-column: 2; display: flex; flex-wrap: wrap; align-items: baseline; gap: 10px 28px; min-height: 3.4em; }
.intent__answer p { font-family: var(--f-display); font-size: clamp(1.15rem, 1.7vw, 1.6rem); letter-spacing: -0.015em; line-height: 1.25; max-width: 34em; }
.intent__answer .link { font-size: 15px; white-space: nowrap; }

/* ---------- Stats ---------- */
.stats { padding-block: clamp(36px, 5vw, 72px) 0; }
.stats__grid { display: grid; grid-template-columns: repeat(4, 1fr); gap: 0 clamp(16px, 3vw, 48px); }
.stat { padding-top: 22px; border-top: 1px solid var(--ink); display: grid; gap: 6px; }
.stat b { font-family: var(--f-display); font-weight: 500; font-size: clamp(2.8rem, 6.2vw, 6rem); letter-spacing: -0.045em; line-height: .95; font-variant-numeric: tabular-nums; }
.stat > span { color: var(--ink-2); font-size: 15.5px; }

/* ---------- Manifesto ---------- */
.manifesto { padding-block: var(--sec) calc(var(--sec) - 56px); }
.manifesto__text { margin-top: 28px; font-family: var(--f-display); font-weight: 500; font-size: clamp(1.7rem, 3.9vw, 3.9rem); line-height: 1.1; letter-spacing: -0.035em; max-width: 24em; text-wrap: pretty; }
.manifesto__text .w { transition: none; }
.manifesto__cols { margin-top: clamp(48px, 6vw, 96px); display: grid; grid-template-columns: repeat(3, 1fr); gap: clamp(20px, 3vw, 48px); }
.manifesto__cols > div { padding-top: 20px; border-top: 1px solid var(--line); }
.manifesto__cols h3 { font-family: var(--f-display); font-weight: 500; font-size: 1.3rem; letter-spacing: -0.02em; margin-bottom: 10px; }
.manifesto__cols p { color: var(--ink-2); max-width: 30em; }

/* ---------- Section heads ---------- */
.sec-head { display: grid; gap: 22px; margin-bottom: clamp(40px, 5vw, 80px); }
.sec-head .h2 { max-width: 15em; }
.sec-head__note { max-width: 36em; color: var(--ink-2); font-size: clamp(1rem, 1.2vw, 1.15rem); }
.sec-head--dark .eyebrow { color: var(--cream-2); }
.sec-head--dark .eyebrow i, .contact .eyebrow i { color: #E0584E; }
.sec-head--dark .sec-head__note { color: var(--cream-2); }
.sec-head--dark .h2 em, .contact .h1 em { color: #E0584E; }

/* ---------- Practices ---------- */
.practices { padding-block: 56px var(--sec); }
.prac { display: grid; grid-template-columns: minmax(0, 7fr) minmax(0, 5fr); gap: clamp(28px, 5vw, 88px); align-items: start; }
.prac__item { border-top: 1px solid var(--line); }
.prac__item:last-child { border-bottom: 1px solid var(--line); }
.prac__head { width: 100%; display: grid; grid-template-columns: 56px 1fr 28px; align-items: center; gap: 12px; padding: clamp(20px, 2.4vw, 32px) 0; text-align: left; }
.prac__no { font-family: var(--f-mono); font-size: 12px; letter-spacing: .08em; color: var(--ink-3); transition: color .3s; }
.prac__name { font-family: var(--f-display); font-weight: 500; font-size: clamp(1.45rem, 2.7vw, 2.5rem); letter-spacing: -0.03em; line-height: 1.05; transition: transform .6s var(--ease), color .3s; }
.prac__plus { position: relative; width: 28px; height: 28px; border-radius: 50%; border: 1px solid var(--line); transition: background-color .3s, border-color .3s, transform .6s var(--ease); }
.prac__plus::before, .prac__plus::after { content: ""; position: absolute; left: 8px; right: 8px; top: 50%; height: 1.5px; margin-top: -.75px; background: var(--ink); transition: transform .5s var(--ease), background-color .3s; }
.prac__plus::after { transform: rotate(90deg); }
.prac__head:hover .prac__name { transform: translateX(10px); }
.prac__item.is-open .prac__no { color: var(--red); }
.prac__item.is-open .prac__plus { background: var(--ink); border-color: var(--ink); transform: rotate(180deg); }
.prac__item.is-open .prac__plus::before, .prac__item.is-open .prac__plus::after { background: var(--paper); }
.prac__item.is-open .prac__plus::after { transform: rotate(0deg); }
.prac__body { display: grid; grid-template-rows: 0fr; transition: grid-template-rows .7s var(--ease); }
.prac__item.is-open .prac__body { grid-template-rows: 1fr; }
.prac__body > div { overflow: hidden; padding-left: 68px; }
.prac__body p { max-width: 34em; color: var(--ink-2); font-size: clamp(1rem, 1.15vw, 1.1rem); }
.prac__body ul { margin-top: 18px; padding-bottom: clamp(24px, 2.6vw, 36px); display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 8px 24px; }
.prac__body li { position: relative; padding-left: 18px; font-size: 15px; }
.prac__body li::before { content: ""; position: absolute; left: 0; top: .62em; width: 8px; height: 1.5px; background: var(--red); }

.prac__stage { position: sticky; top: calc(var(--nav-h) + 24px); aspect-ratio: 4 / 5; max-height: calc(100vh - var(--nav-h) - 48px); width: 100%; border-radius: var(--radius); overflow: hidden; background: var(--paper-2); }
.prac__panel { position: absolute; inset: 0; opacity: 0; visibility: hidden; transition: opacity .6s var(--ease-io), visibility 0s .6s; }
.prac__panel.is-active { opacity: 1; visibility: visible; transition: opacity .6s var(--ease-io); }
.prac__panel img { width: 100%; height: 100%; object-fit: cover; transform: scale(1.06); transition: transform 1.6s var(--ease); }
.prac__panel.is-active img { transform: scale(1); }
.mg { position: absolute; inset: 0; display: grid; place-items: center; padding: 28px; }
.mg__cap { position: absolute; left: 22px; right: 22px; bottom: 18px; font-family: var(--f-mono); font-size: 11px; letter-spacing: .06em; text-transform: uppercase; color: var(--ink-2); }
.mg__cap--img { color: #fff; text-shadow: 0 1px 12px rgba(0, 0, 0, .6); }
.mg--strategy svg { position: absolute; inset: 0; width: 100%; height: 100%; }
.mg__dots circle { fill: rgba(17, 19, 21, .16); }
.mg__path { fill: none; stroke: var(--red); stroke-width: 2.5; stroke-linecap: round; }
.mg__path--ghost { stroke: rgba(17, 19, 21, .14); stroke-dasharray: 3 7; stroke-width: 1.5; }
.mg__nodes circle { fill: var(--paper); stroke: var(--ink); stroke-width: 2; }
.mg__nodes circle.is-end { fill: var(--red); stroke: var(--red); }
.mg__nodes text { font-family: var(--f-display); font-size: 15px; font-weight: 500; fill: var(--ink); letter-spacing: -0.01em; }

.ui { width: min(100%, 400px); background: var(--surface); border-radius: 14px; border: 1px solid var(--line); box-shadow: 0 30px 60px -30px rgba(17, 19, 21, .35); padding: 14px; display: grid; gap: 12px; }
.ui__bar { display: flex; align-items: center; gap: 6px; padding-bottom: 10px; border-bottom: 1px solid var(--line); }
.ui__bar i { width: 8px; height: 8px; border-radius: 50%; background: var(--line); }
.ui__bar span { margin-left: 8px; font-family: var(--f-mono); font-size: 11px; letter-spacing: .06em; text-transform: uppercase; color: var(--ink-2); }
.ui__tiles { display: grid; grid-template-columns: repeat(3, 1fr); gap: 8px; }
.ui__tiles > div { border: 1px solid var(--line); border-radius: 10px; padding: 10px; display: grid; gap: 2px; }
.ui__tiles small { font-size: 11px; color: var(--ink-2); }
.ui__tiles b { font-family: var(--f-display); font-weight: 500; font-size: 1.5rem; letter-spacing: -0.03em; font-variant-numeric: tabular-nums; }
.ui__tiles em { font-style: normal; font-size: 10.5px; color: var(--ink-3); }
.ui__tiles em.up { color: #1F7A4D; }
.ui__chart { height: 120px; border: 1px solid var(--line); border-radius: 10px; padding: 10px; }
.ui__chart svg { width: 100%; height: 100%; overflow: visible; }
.ui__line { fill: none; stroke: var(--red); stroke-width: 2; vector-effect: non-scaling-stroke; stroke-linejoin: round; }
.ui__area { fill: rgba(168, 28, 28, .08); }
.ui__rows { display: grid; gap: 7px; }
.ui__rows span { height: 9px; border-radius: 5px; background: var(--paper-2); transform-origin: left; }
.ui__rows span:nth-child(1) { width: 92%; } .ui__rows span:nth-child(2) { width: 70%; } .ui__rows span:nth-child(3) { width: 82%; }

/* ---------- Full circle (dark) ---------- */
.circle { background: var(--night); color: var(--cream); padding-block: var(--sec); border-radius: clamp(20px, 3vw, 40px) clamp(20px, 3vw, 40px) 0 0; }
.circle__body { display: grid; grid-template-columns: minmax(0, 5fr) minmax(0, 7fr); gap: clamp(28px, 6vw, 110px); align-items: start; }
.cstep { min-height: 62vh; display: flex; flex-direction: column; justify-content: center; gap: 14px; opacity: .3; transition: opacity .6s var(--ease-io); padding-block: 24px; }
.cstep.is-active { opacity: 1; }
.cstep__no { font-family: var(--f-mono); font-size: 12px; letter-spacing: .08em; text-transform: uppercase; color: #E0584E; }
.cstep h3 { font-family: var(--f-display); font-weight: 500; font-size: clamp(1.7rem, 3vw, 2.8rem); letter-spacing: -0.03em; line-height: 1.05; }
.cstep p { color: var(--cream-2); max-width: 28em; font-size: clamp(1rem, 1.2vw, 1.12rem); }
.cstep.is-active p { color: #CFCAC0; }
.cstep__figure { display: flex; align-items: baseline; gap: 14px; margin-top: 8px; }
.cstep__figure b { font-family: var(--f-display); font-weight: 500; font-size: clamp(3rem, 6vw, 5.5rem); letter-spacing: -0.045em; line-height: 1; color: var(--cream); font-variant-numeric: tabular-nums; }
.circle__stage { position: sticky; top: calc(var(--nav-h) + 20px); height: calc(100vh - var(--nav-h) - 40px); max-height: 820px; display: grid; grid-template-rows: 1fr auto auto; gap: 16px; }
.circle__frame { position: relative; border-radius: var(--radius); overflow: hidden; background: var(--night-2); }
.circle__frame img { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; clip-path: inset(100% 0 0 0); transform: scale(1.08); transition: clip-path 1s var(--ease), transform 1.6s var(--ease); }
.circle__frame img.is-active { clip-path: inset(0 0 0 0); transform: scale(1); z-index: 2; }
.circle__frame img.was-active { clip-path: inset(0 0 0 0); z-index: 1; }
.circle__meter { height: 2px; background: var(--night-line); }
.circle__meter span { display: block; height: 100%; background: #E0584E; transform: scaleX(.2); transform-origin: left; transition: transform .8s var(--ease); }
.circle__legend { display: grid; grid-template-columns: repeat(5, 1fr); font-family: var(--f-mono); font-size: 11.5px; letter-spacing: .08em; text-transform: uppercase; color: #6F7379; }
.circle__legend li { transition: color .4s; }
.circle__legend li.is-active { color: var(--cream); }

/* ---------- Alliance ---------- */
.alliance { background: var(--paper); padding-top: var(--sec); position: relative; }
.wall { display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); border-top: 1px solid var(--ink); border-left: 1px solid var(--line); }
.wall__group { padding: 22px 22px 30px; border-right: 1px solid var(--line); border-bottom: 1px solid var(--line); min-height: 220px; transition: background-color .4s; }
.wall__group:hover { background: var(--surface); }
.wall__group h3 { font-family: var(--f-mono); font-weight: 400; font-size: 11.5px; letter-spacing: .08em; text-transform: uppercase; color: var(--ink-2); margin-bottom: 18px; display: flex; justify-content: space-between; }
.wall__group h3::after { content: attr(data-n); color: var(--red); }
.wall__group li { width: fit-content; font-family: var(--f-display); font-weight: 500; font-size: clamp(1.2rem, 1.65vw, 1.55rem); letter-spacing: -0.025em; line-height: 1.32; cursor: default; transition: color .25s, transform .5s var(--ease); }
.wall__group li[data-note] { cursor: help; }
.wall__group li:hover { color: var(--red); transform: translateX(6px); }
.wall__group--us { background: var(--ink); color: var(--paper); }
.wall__group--us:hover { background: var(--ink); }
.wall__group--us h3 { color: var(--cream-2); }
.wall__group--us li:hover { color: #E0584E; }

.peek { position: fixed; left: 0; top: 0; z-index: 80; width: 250px; pointer-events: none; opacity: 0; visibility: hidden; background: var(--ink); color: var(--paper); border-radius: 12px; overflow: hidden; box-shadow: 0 30px 60px -24px rgba(17, 19, 21, .55); }
.peek__img { aspect-ratio: 4 / 3; background: var(--night-2); overflow: hidden; }
.peek__img img { width: 100%; height: 100%; object-fit: cover; }
.peek.no-img .peek__img { display: none; }
.peek p { padding: 11px 14px 12px; font-size: 13.5px; line-height: 1.35; }

.marquee { margin-top: clamp(56px, 7vw, 110px); overflow: hidden; border-block: 1px solid var(--line); padding-block: clamp(14px, 2vw, 26px); }
.marquee__track { display: flex; align-items: center; gap: clamp(24px, 4vw, 64px); width: max-content; will-change: transform; }
.marquee__track span { font-family: var(--f-display); font-weight: 500; font-size: clamp(3.2rem, 10vw, 9.5rem); letter-spacing: -0.05em; line-height: 1; white-space: nowrap; }
.marquee__track span:nth-of-type(even) { font-family: var(--f-serif); font-style: italic; font-weight: 400; letter-spacing: -0.03em; color: var(--red); }
.marquee__track i { width: clamp(10px, 1.4vw, 18px); height: clamp(10px, 1.4vw, 18px); border-radius: 50%; background: var(--ink); flex: none; }

.proof { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: clamp(28px, 4vw, 64px) clamp(20px, 3vw, 48px); padding-block: clamp(56px, 7vw, 110px) var(--sec); }
.proof__item { display: grid; gap: 10px; align-content: start; }
.proof__item b { font-family: var(--f-display); font-weight: 500; font-size: clamp(2.6rem, 5.4vw, 5.25rem); letter-spacing: -0.045em; line-height: .95; font-variant-numeric: tabular-nums; }
.proof__item > span { color: var(--ink-2); max-width: 22em; padding-top: 12px; border-top: 1px solid var(--line); }

/* ---------- Work ---------- */
.work { background: var(--paper-2); padding-block: var(--sec) clamp(48px, 6vw, 88px); overflow: hidden; }
.work__head { display: flex; justify-content: space-between; align-items: flex-end; gap: 24px; }
.work__head .sec-head { margin-bottom: clamp(32px, 4vw, 56px); }
.work__hint { display: flex; align-items: center; gap: 12px; font-family: var(--f-mono); font-size: 11.5px; letter-spacing: .08em; text-transform: uppercase; color: var(--ink-2); margin-bottom: clamp(36px, 4vw, 60px); }
.work__hint svg { width: 40px; height: 12px; fill: none; stroke: currentColor; stroke-width: 1.2; animation: nudge 2.2s var(--ease-io) infinite; }
@keyframes nudge { 0%, 100% { transform: translateX(0); } 50% { transform: translateX(8px); } }
.work__track { display: flex; gap: clamp(16px, 2vw, 28px); padding-inline: var(--gutter); width: max-content; will-change: transform; }
.card { flex: none; width: clamp(280px, 27vw, 420px); display: grid; grid-template-rows: auto auto; gap: 16px; }
.card--wide { width: clamp(320px, 44vw, 720px); }
.card--tall { width: clamp(260px, 24vw, 380px); }
.card__img { height: clamp(320px, 56vh, 560px); border-radius: var(--radius); overflow: hidden; background: var(--line); }
.card__img img { width: 100%; height: 100%; object-fit: cover; transform: scale(1.04); transition: transform 1.4s var(--ease); }
.card:hover .card__img img { transform: scale(1.1); }
.card__meta { display: grid; grid-template-columns: 34px 1fr; gap: 2px 8px; }
.card__no { grid-row: span 2; font-family: var(--f-mono); font-size: 11.5px; color: var(--red); padding-top: 6px; }
.card__meta h3 { font-family: var(--f-display); font-weight: 500; font-size: 1.35rem; letter-spacing: -0.025em; }
.card__meta p { font-size: 14.5px; color: var(--ink-2); max-width: 30em; }
.card--end { width: clamp(280px, 26vw, 400px); height: clamp(320px, 56vh, 560px); border-radius: var(--radius); background: var(--ink); color: var(--paper); padding: 28px; align-content: space-between; justify-items: start; grid-template-rows: 1fr auto; }
.card--end p { font-family: var(--f-display); font-weight: 500; font-size: clamp(1.6rem, 2.4vw, 2.3rem); letter-spacing: -0.03em; line-height: 1.08; }
.card--end .btn--ink { background: var(--paper); color: var(--ink); }
.card--end .btn--ink:hover { background: var(--red); color: #fff; }

/* Pinned mode (desktop, set by JS): the section is exactly one screen tall */
.pin-work .work { height: 100vh; min-height: 540px; padding-block: calc(var(--nav-h) + 8px) clamp(24px, 4vh, 44px); display: flex; flex-direction: column; }
.pin-work .work__head .sec-head { margin-bottom: clamp(18px, 3vh, 40px); gap: clamp(10px, 1.6vh, 22px); }
.pin-work .work__hint { margin-bottom: clamp(22px, 3.4vh, 44px); }
.pin-work .work__viewport { flex: 1; min-height: 0; }
.pin-work .work__track { height: 100%; }
.pin-work .card { height: 100%; grid-template-rows: minmax(0, 1fr) auto; }
.pin-work .card__img { height: auto; min-height: 0; }
.pin-work .card__meta { min-height: 66px; align-content: start; }
.pin-work .card--end { height: calc(100% - 82px); }
@media (max-height: 760px) { .pin-work .work .sec-head__note { display: none; } }

/* ---------- Ways ---------- */
.ways { padding-block: var(--sec); }
.ways__grid { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: clamp(14px, 1.6vw, 24px); }
.way { background: var(--surface); border: 1px solid var(--line); border-radius: var(--radius); padding: clamp(24px, 2.6vw, 36px); display: grid; gap: 14px; align-content: start; transition: transform .6s var(--ease), box-shadow .6s var(--ease), border-color .3s; }
.way:hover { transform: translateY(-6px); box-shadow: 0 30px 50px -34px rgba(17, 19, 21, .4); border-color: var(--ink); }
.way__tag { width: fit-content; font-family: var(--f-mono); font-size: 11.5px; letter-spacing: .08em; text-transform: uppercase; padding: 6px 12px; border-radius: 999px; border: 1px solid var(--line); margin-bottom: clamp(28px, 5vw, 72px); }
.way h3 { font-family: var(--f-display); font-weight: 500; font-size: clamp(1.5rem, 2.2vw, 2.05rem); letter-spacing: -0.03em; line-height: 1.08; }
.way p { color: var(--ink-2); }
.way ul { margin-top: 8px; display: grid; gap: 0; }
.way li { padding: 11px 0; border-top: 1px solid var(--line); font-size: 15px; }
.way--key { background: var(--ink); color: var(--paper); border-color: var(--ink); }
.way--key .way__tag { background: var(--red); border-color: var(--red); color: #fff; }
.way--key p { color: #B9B5AC; }
.way--key li { border-top-color: var(--night-line); }

.steps { margin-top: clamp(56px, 7vw, 110px); display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); gap: clamp(20px, 3vw, 48px); counter-reset: s; position: relative; }
.steps::before { content: ""; position: absolute; left: 0; right: 0; top: 0; height: 1px; background: var(--line); }
.steps li { position: relative; padding-top: 24px; display: grid; gap: 8px; align-content: start; }
.steps li::before { content: ""; position: absolute; left: 0; top: -4px; width: 9px; height: 9px; border-radius: 50%; background: var(--red); }
.steps li > span { font-family: var(--f-mono); font-size: 12px; color: var(--red); letter-spacing: .08em; }
.steps h4 { font-family: var(--f-display); font-weight: 500; font-size: 1.3rem; letter-spacing: -0.02em; }
.steps p { color: var(--ink-2); font-size: 15.5px; }

/* ---------- Contact ---------- */
.contact { background: var(--night); color: var(--cream); padding-block: var(--sec); border-radius: clamp(20px, 3vw, 40px) clamp(20px, 3vw, 40px) 0 0; }
.contact .eyebrow { color: var(--cream-2); }
.contact__wrap { display: grid; grid-template-columns: minmax(0, 6fr) minmax(0, 5fr); gap: clamp(32px, 6vw, 110px); align-items: end; }
.contact .h1 { margin-top: 22px; }
.contact__note { margin-top: 22px; color: var(--cream-2); font-size: clamp(1rem, 1.25vw, 1.2rem); max-width: 26em; }
.contact__lines { margin-top: clamp(32px, 4vw, 56px); display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); border-top: 1px solid var(--night-line); }
.contact__lines > * { display: grid; gap: 4px; padding: 18px 16px 18px 0; border-bottom: 1px solid var(--night-line); }
.contact__lines small { font-family: var(--f-mono); font-size: 11px; letter-spacing: .08em; text-transform: uppercase; color: #7C8086; }
.contact__lines span { font-size: 1.02rem; transition: color .25s; overflow-wrap: anywhere; }
.contact__lines a:hover span { color: #E0584E; }

.form { background: var(--night-2); border: 1px solid var(--night-line); border-radius: var(--radius); padding: clamp(22px, 2.6vw, 36px); display: grid; gap: 20px; }
.form__row { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 20px; }
.form label { display: grid; gap: 8px; font-family: var(--f-mono); font-size: 11px; letter-spacing: .08em; text-transform: uppercase; color: #8C9096; }
.form input, .form select, .form textarea { width: 100%; font: 400 16px/1.4 var(--f-body); letter-spacing: 0; text-transform: none; color: var(--cream); background: transparent; border: 0; border-bottom: 1px solid #3A3F45; padding: 8px 0 12px; border-radius: 0; outline: none; transition: border-color .3s; appearance: none; -webkit-appearance: none; }
.form select { background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 12 8' fill='none' stroke='%23EFEADF' stroke-width='1.4'%3E%3Cpath d='M1 1.5l5 5 5-5'/%3E%3C/svg%3E"); background-repeat: no-repeat; background-position: right 2px center; background-size: 12px 8px; padding-right: 24px; }
.form select option { color: #111; }
.form textarea { resize: vertical; min-height: 96px; }
.form ::placeholder { color: #5E6369; }
.form input:focus, .form select:focus, .form textarea:focus { border-bottom-color: #E0584E; }
.form .is-invalid { border-bottom-color: #E0584E; }
.form__foot { display: flex; flex-wrap: wrap; align-items: center; gap: 14px 20px; }
.form__status { font-size: 13.5px; color: #8C9096; max-width: 22em; }
.form__status.is-error { color: #F08A80; }

/* ---------- Footer ---------- */
.foot { background: var(--night); color: var(--cream-2); border-top: 1px solid var(--night-line); padding-block: clamp(40px, 5vw, 72px) 28px; font-size: 14.5px; }
.foot__wrap { display: grid; grid-template-columns: minmax(0, 4fr) minmax(0, 3fr) minmax(0, 4fr); gap: 32px; align-items: start; }
.foot__brand img { width: 150px; background: var(--paper); }
.foot__brand p { margin-top: 16px; font-family: var(--f-serif); font-style: italic; font-size: 1.5rem; color: var(--cream); }
.foot__nav { display: grid; grid-template-columns: repeat(2, max-content); gap: 8px 40px; }
.foot__nav a, .foot__meta a, .foot__base a { transition: color .25s; }
.foot__nav a:hover, .foot__meta a:hover, .foot__base a:hover { color: var(--cream); }
.foot__meta { display: grid; gap: 14px; }
.foot__meta a { color: var(--cream); border-bottom: 1px solid #4A4F55; }
.foot__base { margin-top: clamp(36px, 5vw, 64px); padding-top: 20px; border-top: 1px solid var(--night-line); display: flex; justify-content: space-between; gap: 16px; font-size: 13px; }

/* ============================================================
   Responsive
   ============================================================ */
@media (max-width: 1080px) {
  .nav__links { display: none; }
  .nav__cta { margin-left: auto; }
  .nav__toggle { display: block; margin-left: 0; }
  .wall { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  .foot__wrap { grid-template-columns: 1fr 1fr; }
}

@media (max-width: 900px) {
  body { font-size: 16px; }
  .hero__wrap { grid-template-columns: 1fr; }
  .reel { aspect-ratio: 5 / 4; max-height: none; }
  .badge { right: 12px; top: 12px; width: 92px; height: 92px; box-shadow: none; }
  .badge text { font-size: 15px; }
  .badge__core { width: 34px; height: 34px; font-size: 12px; }
  .reel__tag { right: 116px; width: fit-content; max-width: calc(100% - 134px); font-size: 12.5px; }
  .circle__legend { font-size: 10px; letter-spacing: .04em; }
  .intent { grid-template-columns: 1fr; }
  .intent__q { padding-top: 0; }
  .intent__answer { grid-column: 1; }
  .stats__grid { grid-template-columns: repeat(2, 1fr); gap: 28px 20px; }
  .manifesto__cols { grid-template-columns: 1fr; }
  .prac { grid-template-columns: 1fr; }
  .prac__stage { position: relative; top: 0; order: -1; aspect-ratio: 4 / 3; max-height: none; }
  .prac__head { grid-template-columns: 40px 1fr 28px; }
  .prac__body > div { padding-left: 52px; }
  .prac__body ul { grid-template-columns: 1fr; }
  .circle__body { grid-template-columns: 1fr; }
  .circle__stage { position: sticky; top: var(--nav-h); order: -1; height: auto; max-height: none; z-index: 3; background: var(--night); padding-block: 12px 14px; margin-inline: calc(var(--gutter) * -1); padding-inline: var(--gutter); gap: 12px; }
  .circle__frame { aspect-ratio: 16 / 10; }
  .cstep { min-height: 46vh; }
  .proof { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  .work__hint { display: none; }
  .work__viewport { overflow-x: auto; scroll-snap-type: x mandatory; -webkit-overflow-scrolling: touch; scrollbar-width: none; }
  .work__viewport::-webkit-scrollbar { display: none; }
  .card { scroll-snap-align: start; scroll-margin-left: var(--gutter); width: 78vw; }
  .card--wide { width: 86vw; }
  .card--tall { width: 70vw; }
  .card__img, .card--end { height: 52vh; min-height: 300px; }
  .card--end { width: 78vw; }
  .ways__grid { grid-template-columns: 1fr; }
  .way__tag { margin-bottom: 28px; }
  .steps { grid-template-columns: repeat(2, minmax(0, 1fr)); row-gap: 36px; }
  .contact__wrap { grid-template-columns: 1fr; align-items: start; }
}

@media (max-width: 560px) {
  :root { --nav-h: 66px; }
  .nav__cta { display: none; }
  .nav__toggle { margin-left: auto; }
  .nav__logo img { width: 98px; }
  .hero__actions .btn { flex: 1 1 auto; justify-content: center; }
  .intent__chips button { height: 40px; padding: 0 15px; font-size: 14.5px; }
  .wall { grid-template-columns: 1fr; }
  .wall__group { min-height: 0; }
  .proof { grid-template-columns: 1fr; }
  .steps { grid-template-columns: 1fr; }
  .steps::before { display: none; }
  .steps li { border-top: 1px solid var(--line); }
  .form__row { grid-template-columns: 1fr; }
  .contact__lines { grid-template-columns: 1fr; }
  .foot__wrap { grid-template-columns: 1fr; }
  .foot__base { flex-direction: column; }
}

/* ---------- Reduced motion ---------- */
@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  .badge svg, .work__hint svg, .dot--live { animation: none; }
  * { transition-duration: .01ms !important; }
}